Jodi & Bruno Caldarelli THE KEY TO MOVING YOU IN THE RIGHT DIRECTION

JODI AND BRUNO: MARKETING PLAN


 


This Page Find:
Our Marketing Plan
Where we advertise
Our Moving Checklist

Analizing Commission Structure
Feng Shui

 

 

 

Our goal is to provide professional and effective service to our Clients. Our proven marketing plan helps to ensure that your home will sell quickly, with the least amount of inconvenience, the best possible price and best terms for our Clients.

 

Our Marketing Plan includes:

STAGING: 
Professional staging by Jodi, an interior decorator to prepare your home for showings. For more information on Staging your home, please CLICK HERE 

MLS/INTERNET:

Greatest exposure for your home. Accesses over 20,000 Realtors, with 24 hour access to information and photos of your home for buyers. A virtual tour will also be created showing many details of your home, on the main public web site (mls.ca) as well as our website: www.jodiandbruno.com. Our marketing plan goes beyond these websites and will be featured on many other websites as well. (Please look below for a detailed list)

 

ADVERTISING:                                 

Advertising in local newspapers to find qualified buyers. Advertising includes but is not limited to: Mississauga News, Brampton Guardian, Oakville Beaver, Real Estate News and more.

 

TELEMARKETING:                 

Actively prospect for your potential buyers daily. Over 100 daily outgoing contacts per day. All homes in the immediate area will be called to advise them of the availability of your home. We will door knock your street and personally speak with neighbors.

 

DIRECT MAIL:                           

Flyer drops to homes within your area.

 

OPEN HOUSES:                    

Including both agent and public open houses.

 

YARD SIGN:                    

Will be on duty 24 hours a day, 7 days a week.

 

 

NEGOTIATE:                    

Negotiating the best price for you. Offers are difficult to get. Don’t trust just anyone to sell your home. Buyers Agency is for buyers. We represent you. We will personally present all offerss and use our skills to negotiate not only the best possible price but also the best possible terms for you including but not limited to the completion date and any other aspect that is important, critical or sentimental to you.

 

 

UPDATES:                          

We will review market activity on a constant basis to ensure that your home remains competitive and provide constant feedback on showings.

 

COORDINATE ACTIVITIES:               

We will assist you to coordinate with the attorneys, home inspectors, and mortgage officers. We monitor every aspect of the closing daily until the deal is closed.
 

 


Our Internet Advertising Consists of:

  • jodiandbruno.com
  • ROYAL LePAGE Realty Centre website
  • ROYAL LePAGE National Website
  • mls.ca/Realtor.com
  • Point2 Homes website
  • Point2 Homes Facebook
  • Craigslist
  • Backpage.com
  • Kijiji.ca
  • Livedeal (Division of Torstar)
  • Googlebase
  • Base.google.com
  • Edgio.com
  • Vast.com
  • Canwest.com
  • Propertypossibility.com
  • US condo exchange

And more...

 

We will also:

  • Equip your home with secure lock box,  to help maximize the showings for home
  • Have all agents within our office e-mailed with a copy of the listing for your home
  • E-mail all our client base a copy of your listing as well.

  
Did you know that over 80% of all buyers in Canada use the internet to search for a home? This figure should not be of a surprise to you. If you have thought about listing your home for sale and you want to maximize your exposure on the internet to all prospective buyers,our website will . 
         
If you are considering a move, please give us a call for a hassle free, COMPLIMENTARY Home Evaluation.
Our goal is to get you top dollar for your home or property with the minimum amount of inconvenience. Jodi and Bruno always negotiate in the best interests of their clients. We will be happy to review our Marketing Plan  with you.

Whether you are buying or selling a home, we invite you to contact us and we would be happy to assist you with this important transaction.

We are your   RELOCATION TEAM,  whether you are relocating across the street, another province or even the USA, we can help with all aspects of purchasing or selling.

We have an extensive team of  Mortgage Brokers, Home Inspectors, Lawyers, Moving companies standing by to make your next move easy and stress free. Come and visit our 13,000 square foot, award winning, and state of the art office at: 2150 Hurontario Street, Mississauga, Ontario. (On Hurontario, just north of the QEW). Our phone number is: (905) 279-8300. Our fax number is:  (905) 279-5344 


Analyzing Commission Structure

There are two sides to the real estate commission, the portion that the Listing agent charges you and the portion that is paid to the Buyer's agent (The agent who brings the offer on your home and represents the Buyer).    Jodi and Bruno pride themselves with offering quality service and results.

In the 1980s, the standard real estate fee was 6%. This fee was typically split between the Listing Broker and the Co-operating Broker (Buyers’ Agent). Companies had strict policies that listings were not to be taken for less than 6%.

When the real estate market is strong, there are many discount brokerage firms that surface. Their objective is to generate volume so that they can obtain a reasonable profit. With this, ultimately, service is compromised. The cost to run a real estate business is considerable, and as a result many of these firms will often times not survive difficult years. We have seen discount firms that have come and gone over the years.

In today’s competitive market the typical, non-discounted real estate fee has been reduced to 5%. Each realtor and organization can set their own rates.

There are often misleading ads that discuss realtor fees. One common slogan states that the maximum commission rate paid is 2.5%. This statement is followed by an asterisk, and in small print states “To the Selling Broker”. This often causes confusion to many consumers who mistakenly believe that this is the total commission payable. The fact is that this only account only for the Buyers’ Agent fees, and does not take into consideration the fees for the fees for the seller.

Another common slogan is when the Listing Broker states that if they sell the property personally, they will reduce their fee to 1% or 2%. You should question the motivation of the Listing Broker to aggressively market your home; when they can sell other properties to a prospective Buyer and obtain the standard 2.5% commission rate.

Some Listing Brokers will take a listing for a lower commission rate and then pay the Co-operating Broker less than the standard 2.5% fee. This is not a good practice as many realtors will not be motivated to show their Buyer’s that listing.

As a consumer, you want to pay a fair commission, but be aware of the value added services that you will receive. There is such a range in quality of services available; that a Seller should consider all factors before making a final decision.

We have various commission packages for our clients that start as low as 3.5% + GST. We also review our marketing strategy, our experience, and we even have a list of references that you may contact at anytime.

Selling your home is one of the biggest decisions you will make, having a Realtor that you can trust and knowing that they will fully represent you is very important.

  When interviewing Real Estate Agents, make sure that they explain in detail and in writing what their services   offer. Remember the old saying "Good is not cheap, and Cheap is not good".

 

____________________________________________________________

MOVING CHECKLIST- When moving you should notify/do address changes for the following:     

         ·         407 ETR

·         Accountants/Financial Advisors (RRSP’s, RESP’s)

·         Banks/Trust Companies/Credit Unions (Savings, Chequing, Loans, Line of Credit)

·         Bell Canada

·         Car Insurance

·         Car lease

·         Cell Phone Provider

·         Credit Card Companies (Visa, Mastercard, Amex, Sears, The Brick, Petro-Canada, etc)

·         Doctors (Family, Dentist, Chiropractor)

·         Driver’s License

·         Employer(s)

·         Family/Friends

·         Favorite Retailers/Restaurant (Birthday Club from Restaurant)

·         Gas Company

·         Hydro

·         Magazines/Newspaper /Book Subscriptions

·         Memberships (Blockbuster, Roger’s Video, etc)

·         OHIP

·         Pager Provider

·         Schools/Clubs/Recreational Groups (Summer Camps, etc)

 


Feng Shui


Jodi and Bruno have successfully completed a course on Feng Shui from the Canadians Schools of Feng Shui

 

 

Feng Shui is also known as the Chinese art of placement, is also known as acupuncture for homes. Over the last few years Feng Shui has become very popular in the West, being featured in many newspapers and in bookstore shelves. The idea first sounds some what strange: how can you shift or move your furniture to change your luck? How can you re-position a mirror to bring in more money/wealth? Why does it matter if there are beams over your bed? It sounds confusing. However, if you believe that our homes are full of energy, that is constantly moving, then it makes sense that the lay-out of our homes, and the positioning of furniture with other features, will also affect how the energy flows in our homes.

How Feng Shui Works has evolved around ten thousand years ago in China. The ancient Chinese people believed that invisible life energy (chi) flows through everything in life. It is the energy that moves molecules. Everything on the earth is made of molecules and the role of molecules is to stay in constant motion, they bounce against each other. The molecules are tightly packed and moving too slow for the eye to see. When molecules are father apart, like in wind or water, we can actually see the movement. "Chi" is known as the energy that keeps everything moving. This is the philosophy behind acupuncture. When the energy in your body is flowing freely and easily, you will in turn stay fit and healthy. However, if the energy becomes stagnant, blocked and undisciplined (through bad diet, lifestyle etc) you will most likely become ill. Acupuncture acts by removing the blockages or calming the energy flow - they regulate the chi. This principle is the same as it relates to our homes. The Chinese believe that buildings that we live in require attention just as our bodies, and as such have developed this complex science for "healing" the environment. Centuries of research show that different areas of the home as well different parts of each room attract specific energies.

The Chinese discovered that the layout of rooms as well as the position of furniture or features can help or hinder the free flow of energy. If energy is blocked or is allowed to flow swiftly; it would cause blockages and problems in life. Clutter in your home can "catch" energy, stopping its free circulation and causing it to be dull and stagnant. Avoid sharp corners as they can send energy shooting out, in a strong concentration. A series of open doors can send energy racing through, too fast. A blank wall will stop the energy dead all together. However, the Chinese discovered that very small yet specific changes, such as hanging wind chimes or crystals in certain places or even using certain colors would correct this and put your life back on track. Boosting particular areas with colors and objects can even create better energy and better opportunities in your life. Feng Shui teaches us that by making small changes in your home you can affect changes in your life, from finances, health, relationships, as well as spirituality.

Feng Shui in Business is taken very seriously, not just in China but around the world. to keep ahead of competition and to maintain profits high. Today, businesses are willing to try Feng Shui as a tool to close deals, enhance market share, or expand.

Banks, restaurants and corporations throughout the world have consulted with Feng Shui experts.

Feng Shui Results  an example, an Australian hotel was constantly empty until an Oriental firm purchased it and consulted with a Feng Shui expert. The problem was with the staircase: they faced the front doors and the hotel's energy was shooting outwards and as such being lost. The staircase was moved and the hotel's business increased almost immediately.

There was a couple who were on the verge of divorce. They could hardly bear to talk to one another. A Feng Shui consultant checked their house and found the problem in their bedroom. There was a large beam in the ceiling above their bed which effectively divided their bed in half. In Feng Shui, beams are considered to cause quarrels and even ill-health in the people who sleep under them. The consultant advised the couple to move their bed. "Now they are newly in love again," she reports, "the beam was cutting them in half, separating them".

Feng Shui Can Enhance Mnay Areas of Your Life. Feng Shui is very complex. If you have a house with an unusual layout or if your unit is a very odd in shape, you may find it difficult to apply the rules to your own space. You should consider calling a professional Feng Shui consultant.

Feng Shui is based on the idea that certain areas of your home impact specific aspects of your life. When these spaces in your home that effect your finances are cluttered, stagnant, not moving, or missing from your floor plan, it can be difficult to attract money and hold on to it as well.

Poor Feng Shui can lead to increased arguments and miscommunication, can affect your relationships and even affect your reputation at work or hinder your personal growth.

Energy in your home and how they affect your life

WEALTH: Wealth governs your finances, money and the material side of life. If you have problems with the wealth area of your home - if it is missing, cluttered or blocked off, you will undoubtedly find money is tight. This area can also correspond to your feelings of abundance in general: you might feel "rich" with blessings, full of joie de vivre, with a sense of happy well-being if this area is working well.

FAME: This can apply to true fame or it can show how you are viewed by the outside world: or your social standing. It also aids your self-esteem, confidence, and you will feel good about yourself.

MARRIAGE and RELATIONSHIPS: If you like a healthy relationship or would just like to maintain a relationship, this is one of the areas you should concentrate on. This represents your relationship with the world, as well as yourself. You cannot have good relationship with others unless you have a good relationship with yourself.

HELPFUL PEOPLE: Everyone benefits from having helpful people in your life. This area makes sure that you could find help from unexpected places and people.

CAREER:  Are you earning the income that you want, with ease. Do you enjoy your job, or require a change?  

KNOWLEDGE:  This generates wisdom, education, inner knowledge, spiritual wisdom, fresh ideas and inspiration.

HOUSE NUMBERS--An address is consderd lucky if it includes the number 8, which sounds like the word for good luck.

Conversely, the number 4 sounds like the word death in Cantonese and is often avoided. Other lucky numbers are 1, 3 and 7 

FOR MORE INFORMATION ON FENG SHUI, PLEASE GO TO:

Feng Shui Horoscope

Yours now Free from a Professional Asian Astrologer, claim yours here!

www.aboutastro.com

Feng Shui Chimes
Fill Your Home With Positive Vibes. Buy These Gorgeous Windchimes Now!

www.WindSong4You.com


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